2020 Adobe Innovation Grants.
Findings & Resources
Marketing and Management
Sparking creativity in second year business students.
Ryan Jopp
This project involves the development of digital fluency in second year Business students through the staged implementation of Adobe products that spark creativity and enhance practical skills and knowledge, preparing them for the future world of work. Adobe Spark products (Page, Post and Video) are embedded across the unit in different ways, with the intention to both normalise the use of these products and facilitate new ways of understanding, interpreting, and communicating information more effectively. To meet the needs of future employers, and the strategic direction of the university, various Adobe products were incorporated into the unit over 3 consecutive semesters to help develop students’ digital fluency.
Contact Details: rjopp@swin.edu.au
Findings
Over three semesters students engaged with various Adobe Spark products, including Spark Post, Page, and Video. Spark was successfully used for both student communications and assessment. This approach helped to normalise the use of digital technologies, and enabled new ways of understanding, interpreting, and communicating information. In particular, students enjoyed the unique and innovative assessment Spark allowed, with most students appreciating the opportunity to embrace their more creative side. Importantly, students understanding of these digital tools appears to have improved over the past three semesters, with both the quality of work submitted, and the average grade for assignments continuing to improve.

"Projects are fun, infographic (assessment) is unique"
"The assessment was interesting and diverse"
"An individual poster (infographic) is a great way to apply our learning across various mediums”
Student Feedback

Resources
Assessment Brief​​​​​​​
If you have a project, a methodology or experiment in teaching that you'd like to share please get in contact. Even if it didn't work, perhaps that's also something we need to share and discuss. 
Digital Literacies.
Best Practice

Back to Top