Management & Marketing
Critically assessing sport consumer experiences using digital tools
Adam Karg

This project introduces a new approach to teaching Sport Marketing via the SPO20001 unit ‘Building Sport Brands’. Within a two-part individual assessment task, students will: a) collate and build a digital storyboard of a sport experience using Adobe Spark. This will include a range of digital content including images, videos, social posts and promotional material, and b) integrate a set of recommendations for the manager of their event via a medium or platform of their choice (e.g. Adobe Rush, Adobe Posts or Adobe Spark). In addition to student deliverables, templates, lesson guides and rubrics will be final project outputs
Shareable teaching and learning resources for this project coming soon!

Findings and outcomes for this project coming soon! 
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