Marketing and Management
Sparking creativity in second year business students
Ryan Jopp
Department of Management and Marketing

This project involves the development of digital fluency in second year Business students through the staged implementation of Adobe products that spark creativity and enhance practical skills and knowledge, preparing them for the future world of work. Adobe Spark products (Page, Post and Video) are embedded across the unit in different ways, with the intention to both normalise the use of these products and facilitate new ways of understanding, interpreting, and communicating information more effectively. To meet the needs of future employers, and the strategic direction of the university, various Adobe products were incorporated into the unit over 3 consecutive semesters to help develop students’ digital fluency.
The following resource is an example assessment brief which has two submission options. If choosing the Visual report (spark page), then students are supported to practise and evidence technology literacy (by the use of appropriate digital tools to create content and communicate effectively), information literacy (by using research and analysis appropriately within a digital context) and critical literacy (by using reflective practice).
Assessment Brief (Swinburne access via Commons)​​​​​​​
Over three semesters students engaged with various Adobe Spark products, including Spark Post, Page, and Video. Spark was successfully used for both student communications and assessment. This approach helped to normalise the use of digital technologies, and enabled new ways of understanding, interpreting, and communicating information. In particular, students enjoyed the unique and innovative assessment Spark allowed, with most students appreciating the opportunity to embrace their more creative side. Importantly, students understanding of these digital tools appears to have improved over the past three semesters, with both the quality of work submitted, and the average grade for assignments continuing to improve.
"Projects are fun, infographic (assessment) is unique"
"The assessment was interesting and diverse"
"An individual poster (infographic) is a great way to apply our learning across various mediums”
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